Over the summer I was hired to redesign Community Coalition's logo to celebrate their 20th anniversary. The mission of the Community Coalition is to transform the social and economic conditions in South Los Angeles that foster addiction, crime, violence and poverty by building a mass-based community institution that involves thousands of residents in creating, influencing and changing public policy. My designed process involved a survey in which members, staff, and the board of directors provided input on what they wanted the new logo to look and feel and what they currently thought of the organization's brand. After a Two month long process and several sketches the board finally agreed on this logo. What do you guys think?
Sunday, April 12, 2009
In one of the most historic presidential election of this countries history I couldn't help but notice what a great job Obama's graphic designer did with his branding materials. While most Americans were captivated by possibly having the first black present in U.S. history and Sarah Palin I wanted to know who was designing Obama's website and branding material. The designer is Scott Thomas whose designs were sleek and appealed to young and old voters.
Sunday, April 5, 2009
As a graphic designer I am always on the look out for what other designers are doing. Yesterday at the Design Option Graduate Walk- Through at Cal State LA I had an opportunity to check out what graduate student at CSULA have been working on. I was really impressed by everyones work but in particular the work of Joe Bautista. His eye catching designs simply grabbed me. His Adobe Creative Suite ad campaign designs entitled " An Extension of Your Imagination" really communicated a message that you can express your creativity and design what ever you imagine by designing with Adobe CS4. Looking at Bautista's designs reminded me of how much of a graphic design fan I am and how much I need to step my design game up. I believe that as designers we constantly need to learn from each other and push ourselves to contribute something new to art of design.